Case

HCP Response Mailings

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Concept / Design / Production
CHALLENGE

HCP’s receive lot’s of promotional materials these days. Invitations for events, advertising for products and requests for visits.

Our client had the idea to re-create the traditional anatomic posters and offer them in exchange of a personal visit, but how to create an effective direct mailing that catches the eye and leads to high number of responses when an HCP receives so many mailings already?

SOLUTION

We came up with a combination of strong design and emotional copywriting.

By using ‘minimal’ approach in both of them, we have a powerful concept that attrackts the attention of many.

RESULT

People were litteraly waiting in line to pick up the posters at congresses and give their opt-in

In total we illustrated 5 different posters, connected to 5 direct mailings that each had an outstanding response rate.

What can we create for you?

Let’s connect. Call +31 (0)35-6227150 or mail to [email protected]

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