Confidence empowerment for kids with Atopic Dermatitis.
Atopic Dermatitis is not only something that affects the inner body but is also visually impactful on the outside: especially for kids in their life-defining ages.
We were asked to create a launch strategy for a new 6-11 year old indication on a large market: Germany.
We were inspired by the attitude of Pippi. A confidence-powered buddy is what we proposed.
“I have never tried that before,
so I think I should definitely be
able to do that.”
— Pippi Longstocking (by writer Astrid Lindgren)
How can we make a significant contribution to patients other than the treatment itself?
We’ve created a digital buddy that returend in all materials. From brochure till ‘playground’ for kids to explore more about their disease and treatment.
Our iconic Dany guides you through your treatment. From the waiting room at the dermatologist till receiving tips for getting back to sleep.
