Be Flu Wise.
Flu. Nearly everyone has been (very) close with it.
Despite being one of the most common illnesses worldwide, the flu is often underestimated, thought of light hearted and ‘assumed’.
Direct, positive and authentic.
Our client felt the responsibility to take out the assumptions and mis-information.
They’ve asked us to educate the younger public and make them aware of flu vaccination.
We did so by providing easy-to-digest information and taking out assumptions.
The campaign involved influencers, a podcast series and LinkedIn targeting towards HCP’s.
Result: direct and effective communication on something that is rather common. Increased awareness on the importance of flu vaccination.
